ACE COLLECTION
THE CLIENT
Normann Copenhagen is a Danish design company with the mission to create original and innovative products in a simple and contemporary design that withstands the test of time. Or in other words, to challenge conventional thinking and make the ordinary extraordinary through great design.
Established in 1999 by Jan Andersen and Poul Madsen, the Normann Copenhagen brand encompasses a wide and continuously growing collection of furniture, lighting, textiles and home accessories. The products are sold in more than 80 countries throughout the world and have collected more than 80 design awards along the way.
the keywords
Modern / Minimalist / Exclusive Lounge Chair / Stylish / Elegance
the solution
We expertly brought the essence of Ace Collection to life through our branding design solution, creating a cohesive and memorable brand that sets it apart from the competition. The logo is created that it is based on its rounded lines and the mentality is applied for all the branding work. Its minimalist style is used as a base and preferred soft expression. Ace is an industrial design which is the winner of If Design Award 2017.
